…to do a lot of things, actually. But I’m thinking about what goes into presenting a unified web presence. On a site of over 50,000 pages. Maintained by nearly 1000 web editors.
One piece of this puzzle is training.
Since the launch of the W&M website, we’ve provided new users with a brief Web Writing & Style Guide. These best practices were tried-and-true guidelines to help create content to draw visitors in and showcase our departments’ best attributes. While not comprehensive, it was a good way to set Cascaders off on the right foot.
Now, four years later, we’ve found ourselves repeating some of the same formatting recommendations time and time again—many not specifically spelled out in the original Guide. That’s on us.
We decided it would better serve our users to provide a more comprehensive set of formatting guidelines to follow. Enter, the Web Writing & Style Guide … 2.0.
Here we provide a more detailed set of best practices. Everything from:
- Writing for the Web
- Arranging Content
- Links & Navigation
- Accepted Word Styles
- Searchability (SEO)
- and a print-it-and-stick-it-on-your-wall (or bookmark-it) Pocket Guide
Here’s to you, Cascaders, and all the wonderful work you do. Happy editing!
- Jesse